Skin is the largest organ of the body & is made up of 3 layers: Epidermis, Dermis & Subcutaneous layer. Dermis is the middle layer of the skin comprising of a mesh of collagen & elastin fibres. Both - collagen & elastin are critically important skin proteins –which are synthesized by fibroblasts (cells in the dermis). Collagen provides structure & firmness while Elastin provides flexibility to the skin. Proper functioning of fibroblasts is highly important for overall skin health.

Pregnancy Stretch Marks also known as Striae gravidarum is a specific form of scarring of the skin of the abdominal area due to rapid expansion of the uterus as well as sudden weight gain during pregnancy. As weight increases, collagen & elastin in the dermis are stretched to the point of breaking. As these fibers separate, the skin is stretched & collagen is over produced to form a scar tissue which results in Striation.

About 90% of women are affected. Stretch marks form during the last trimester; usually on the belly but also commonly occur on the breasts, thighs, hips, lower back & buttocks. Over time they may diminish, but will not disappear completely. Stretch Marks have significant physical & psychological impact. The most common therapy is the application of topical creams for therapeutic & prophylactic use. A number of topical treatments are being used for the prevention of stretch marks.

Our Pregnacream is UK’s No.1 pregnancy supplement brand which consists of Aloe Vera which nourishes stretched skin by increasing availability of Oxygen to the skin.